COMMUNITY: Ultra Worldwide Announces ‘Ultra Europe’, Commits To A 5-Year Residency In Croatia
ULTRA MUSIC FESTIVAL – the world’s premier electronic music festival – is coming to CROATIA from 12th – 14th July 2013 for ULTRA EUROPE, it was announced in a press conference in Zagreb today [28th November 2012]. Taking place in the city of SPLIT (12th & 13th July) and the island of HVAR (14th July) for the very first time, organizers have also revealed the further news that ULTRA EUROPE will now be housed exclusively in Croatia for at least the next 5 years.
With over 60,000 attendees expected to descend upon Croatia for the debut edition of the annual event next Summer, ULTRA EUROPE will take place at the beautiful Poljud Stadium in SPLIT for days 1 & 2, while the 3rd and final day will see the event hop to the Hotel Amfora Grand Beach Resort on the stunning island of HVAR – just a short ferry journey away. Performances from all 3 days will be streamed globally through UMF TV and UMF Radio.
Besides being the only European edition of the world-renowned Ultra Music Festival next year, ULTRA EUROPE will also be one of the first major events of its kind in Croatia following the country’s expected entrance into the European Union on 1st July 2013. It is also predicted that the ULTRA EUROPE festival will inject more than 20 MILLION EUROS (over 150 MILLION KUNA) into Croatia’s economy over the next 5 years, and is considered to be one of the most important investments in the Croatian tourism and entertainment industry in recent times.
Russell Faibisch – Founder, Executive Producer and CEO of Ultra Music Festival and Ultra Worldwide shared his excitement by saying:
“Electronic music is one of the most popular and fastest growing genres in the world, and the Ultra Music Festival has been recognized as one of the leading festivals of that genre. Taking into consideration the highly developed music scene in Croatia and the excellent reputation of Split and Hvar as top tourist destinations, the decision to bring Ultra Music Festival and the incredible experience it has to offer to Croatia – in the form of Ultra Europe – was an easy one to make. We strongly believe that electronic music fans are acutely aware of what Ultra Music Festival represents and will come in great numbers to share this amazing experience in both Split and Hvar this July”.
Adam Russakoff – Executive Producer, Talent Booker and Director of Business Affairs for Ultra Music Festival and Ultra Worldwide went on to say:
“I’m extremely excited about this new chapter for Ultra and our expansion into the European market. The recent boom in music tourism in that region, coupled with Croatia’s expected entry into the European Union in July 2013, makes perfect sense for us from a business perspective. Concerning talent; whilst we’re not yet at liberty to disclose the finer details regarding specific artists for Ultra Europe 2013 at this stage, what I can say is that since its inception back in 1999, Ultra has always prided itself upon programming the most forward thinking, innovative line-ups any festival in the world has to offer. With regards to Ultra Europe, we have whole-heartedly committed to upholding this tradition and I can personally guarantee that this year’s programme will be no exception.”
Joe Basic, director of Adria MM Production – the Croatian partner and co-organizer of the festival – added:
“Ultra Europe will undoubtedly be one of the most important music events in the region in 2013. We are very proud that we as local partners can give our support and host such a reputable event in the cities of Split and Hvar. There is no question that Ultra Europe will make a significant and positive impact on the region as it looks to attract thousands of music lovers to these historical regions each summer for 3 days of truly world-class electronic music and entertainment. I am confident that the beautiful Adriatic Sea and Islands of the area will be a perfect setting for Ultra Europe and will attract many to come and experience all that both Ultra and Croatia have to offer”.
A limited number of early bird tickets for days 1 & 2 at the Poljud Stadium will go on sale on December 5, priced at a staggeringly cheap €40 (300 Kuna).
Phase 1 of the line-up will be revealed at 12.00pm (local time) on the 12th December, 2012!
NOTES TO EDITORS
ULTRA EUROPE is organized by US company Ultra Worldwide and Croatian partner company Adria MM Productions. With a planned investment of over 15 million EUROS in the next five years, Ultra Europe will provide one of the most important investments in the Croatian tourism and entertainment industry. According to organizers, it is estimated that Ultra Europe will generate an additional 20 million EUROS (150 million KUNA) of tourist spending in Croatia county of Split, Dalmatia.
ABOUT ULTRA MUSIC FESTIVAL
As the world’s most famous outdoor electronic music festival, ULTRA has won “Best Music Event” by the International Dance Music Awards (IDMA) six consecutive years, from 2005 to 2011, “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009.
Originally created as a pure electronic music festival in 1999, ULTRA has grown through the years to present not only the genre’s hottest, biggest and best headlining artists (The Prodigy, Swedish House Mafia, The Chemical Brothers, Tiësto, Avicii, David Guetta, deadmau5, Underworld, Kraftwerk, Armin van Buuren, Carl Cox, Moby, Fatboy Slim and Justice to name a few), but also crossover headline bands that incorporate electronic elements in their music and have a history or new beginning in the dance music community and culture (The Cure, The Killers, New Order, Duran Duran, The Black Eyed Peas, Erasure, M83, Santigold, The Ting Tings, Cut Copy, Empire of the Sun and Bloc Party).
In 2012, global pop icon Madonna appeared as a special surprise guest—the festival’s gift to their fans—to introduce the main stage final headlining artist AVICII, joining him behind the decks to premiere his UMF remix of her single “Girl Gone Wild.” The year also was the subject of CAN U FEEL IT, a major documentary feature about the festival, which was shown in over 500 theatres across America. Together with its signature, cutting-edge productions, ULTRA is unrivalled by consistently presenting the world’s greatest, most diverse EDM line-ups year after year. In 2013, as it enters its 15th year in existence, it will become the first ever major EDM festival in the world to expand to two weekends with dates set for March 15, 16 and 17 and March 22, 23 and 24. A global brand, ULTRA WORLDWIDE takes place on 4 continents in 7 countries; Argentina, Brazil, Chile, Europe (Croatia), Ibiza, Korea, Miami.
ABOUT ADRIA MM PRODUCTIONS (AMMP)
Adria MM Productions (AMMP) was established in 2011 to represent leading music artists from around the world in Croatia and the surrounding region. AMMP is responsible for promoting and producing leading events in the region guaranteeing quality events that exceed expectations.
To achieve this AMMP is comprised of a partnership of the regions leading companies in EVENT & PROMOTIONS, FOOD & BEVERAGES and TRAVEL. These companies combined animate over 250 000 people annually at events and festivals organized inCroatia.
Adria MM Productions is organizer and promoter of ULTRA EUROPE MUSIC FESTIVAL to be organized in the cities of Split and Hvar, Croatia from 2013 to 2017.