Fresh off celebrating their fifth anniversary, the team behind The BPM Festival is back again with the second annual Primavera Festival in Playa del Carmen on the Riviera Maya, Mexico, April 5 – 8, 2012. With last year’s festivities bringing party-goers from all overMexico,North America and beyond to this global clubbing hotspot, the second annual Primavera Festival promises to turn the heat up once again for the Semana Santa holiday week.

“Primavera is inspired by Mexico, as it takes place during Semana Santa, the biggest holiday season of the year here. It’s also Easter holiday around the world, so it’s the perfect getaway for any electronic music lover,” says festival director Phil Pulitano.

Over four days, Primavera 2012 will host day and night parties headlined by Lee Burridge, Art Department, Tiefschwarz, Victor Calderone, Guti (live), No Regular Play (live), Francis Harris (live), Matt Tolfrey, Sean Miller, Nitin, Lauren Lane, Michelangelo, Julien Loreto, Robbie Akbal, Neno, Mar-C, Jeff Gold, Niko Glenn, Omar Labastida, Mike Montano, Muan, Rodrigo Madrid, German Wagener, Paskal Daze [and more to be announced].

Playadel Carmen,RivieraMaya is a beautifully idyllic Mexican resort town, tucked into the coastline of the Mayan peninsula, 45 minutes south ofCancunairport. Sun-drenched white sand beaches and turquoise waters stretch for miles, while beachfront venues like Kool Beach Club, Mamita’s and Canibal Royale — which host Primavera’s free day parties — are just steps away.

Primavera single event tickets will be available for all night events and the All Day I Dream Closing party at primavera.wantickets.com. The ticket and merchandise center will be open at Kool Beach Club from April 5 toApril 8, 12pm-8pm.

For more details and updates on PRIMAVERA, please visit www.thebpmfestival.com.

About The BPM Festival

The BPM Festival is an annual world-class electronic music festival which takes place in idyllic Playa Del Carmen, Mexico, heralding in the new year. Originally designed as an elite dance music industry networking event, the festival has morphed into an international mélange of electronic music lovers, DJs, producers, revelers and partygoers. Named one of Mixmag’s 10 Best International Parties, the BPM Festival celebrated its 5th anniversary in 2012 and hosted over 200 of the world’s best DJs and producers for 10 days in the beautiful Mexican Caribbean. BPM Festival parties are hosted both day & night at multiple venues around the beautiful resort town, tucked into the coastline of the Mayan peninsula, with warm turquoise Caribbean waters, white sand beaches, mysterious jungles and ancient ruins. With a variety of luxurious and affordable boutique hotels and endless number of places for dining, dancing, beach parties and clubbing, the BPM Festival is a perfect opportunity for music lovers and party-goers all around the world to escape winter and revel in the sun. The BPM Festival now hosts a second festival ‘Primavera’ held during the Semana Santa holiday week during Easter (April 5-8, 2012). For more info, please go to: www.thebpmfestival.com