Alex Preston’s ‘Cookie’ Assures A Spicy Treat From The Big Room Box

Alex Preston's 'Cookie' Assures A Spicy Treat From The Big Room Box

Preston Recordings label boss ALEX PRESTON, Australia’s premier Big Room/Electro House DJ proudly presents his new smash ‘COOKIE’. Already tested quite a few times in his DJ sets, it’s one of those ‘feel good’ tracks that will instantly lift up any crowd.

Alex Preston: “I wrote the track after being at one of our large festivals here and I wanted to write a track for the main stages this Summer. Something with a lot of energy and a really positive vibe.

I started my record label PRESTON RECORDINGS back in April 2012 because I made a conscious decision to make producing my career. – I had always loved made music ever since I was a kid playing guitar in bands but always thought I would need a ‘real job’. – In 2011, I was diagnosed with a golf ball size tumour on my brain and nearly died in the surgery. While I was recovering I started making music and decided it was what I wanted to do with my life. Life is too short not to follow your dreams! My music often gets the support from people like Paul Oakenfold, Kaskade, Steve Aoki and Chuckie, so it feels good that the hard work really pays off now.“

Alex Preston's 'Cookie'
ALEX PRESTON – COOKIE
OUT EXCLUSIVELY ON BEATPORT MONDAY APRIL 28th

Join Alex Preston’s podcast available every Tuesday on Soundcloud!

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“Right Here Right Now” – The New Single by JOOP, Sherano and MC Stretch

JOOP is back with another great tune. This time he teams up with Sherano and MC Stretch and delivers a powerful jam. The video was recorded during ADE and features the “who’s who” of the international dance scene.

JOOP, Sherano & MC Stretch Unite For A Banger

"Right Here Right Now" - The New Single by JOOP, Sherano and MC Stretch

RIGHT HERE, RIGHT NOW is the new annihilating EDM stormer coming from the Dutchman JOOP whom we all know from his biggest classic ‘The Future’. For this release on AIRBORNE ARTISTS AGENCY he teamed up with one of the hottest producers of the moment: SHERANO. On vocal duties we find no one less than MC STRETCH. Inspired by the spirit of the Tomorrowland mainstage he hosts every year, he delivers the positive vibes. The official music video was recorded during the world’s largest dance music convention: The Amsterdam Dance Event. The video features the who is who of the dance music industry. Well-known names like Hardwell as well as some of the most influential industry people step up in front of the Airborne cam.

The song ambitions to unite people make them forget any animosity and have them celebrate life together. The production is airtight and features lead synths so massive, it’s impossible to not take note.

With great reactions from leading DJs such as Showtek, BBC’s Dave Pearce and Leon Bolier, this soul shaker will make an impact wherever it will be played.

RIGHT HERE RIGHT NOW | VIDEO TEASER

Don’t forget to enjoy JOOP’s monthly radio show Focus available on Soundcloud!

For more information about JOOP, contact Wilf Libgott of Hammarica Management & PR.

Bookings – JOOP, Sherano and MC Stretch.

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Big Money & EDM – Kalm Kaoz Stirs Debate In Scene

John Langdon (aka SlingR), half of Hollywood’s Electro House duo KALM KAOZ, along with his partner Filby (aka Motoe Haus), stirred up debate in the dance scene after his thesis on the EDM industry versus private equity firms was first published on renowned publication The Huffington Post. John is a guy with his heart in the right place. His undying passion for music – and EDM in particular – led him to write an opinion piece about the current climate in the industry where leading promoters and dance music brands are bought by large investment firms at an astonishing pace.

Langdon is a rare combination of a talented dance music artist — coupled with 20 years of experience on Wall Street as a private equity investor at firms ranging from Platinum Equity to Kohlberg & Co. It provides him with a unique perspective to ask questions, to add to the current dialogue, and express queries and concerns regarding the future of the EDM scene.

Big Money & EDM - Kalm Kaoz Stirs Debate In Scene

Wilf Libgott of Hammarica.com got in-depth with John Langdon to discuss his opinion piece and the plans for his band KALM KAOZ.

You just wrote a thesis on the current state of the EDM Industry in particular in the USA. It has gotten much praise the minute it was first published on The Huffington Post with hundreds of people talking on social media about it. What was your motivation to write the piece?

I love music, passionately, emotively; and dancing! I fervidly adore festivals, ever since going to Grateful Dead shows. I also fell for electronic music the minute I first heard it. A DJ team named the LSDJ’s used to play in Denver often while I lived there in 1999/2000. They were a clear precursor to Electro and I freaking loved those guys. Danced so hard to those cats. Going to dance festivals and dancing like a madman was a natural transition and has been very important to me, in terms of musical growth, creating new and lasting loving relationships, and celebrating life.

I simply felt profoundly compelled to write… saying to my gang on the way home from Ultra “I feel like I’m going to burst. I’ve got to write this down.” I was compelled by my love of house music. I was compelled by my history in private equity, understanding the PE (private equity) industry, and a desire to share one guy’s view, coming from a certain place and experience in life. PE, like electronic music, has many “genres” and strategies, so it’s important for people to understand that everything is more complicated than it first appears and to not lump all together in one basket. This said, as we all instinctively know, Wall Street capital and PE, particularly relative to SFX’s “genre,” history and power, move mountains and it’s important to open a dialogue about its entrance into dance music.

I wrote the piece because I care, love house music, and have perhaps a somewhat unique view. I want to bring attention to the topic, add a bit of light, and be sure we all…think, talk and seek knowledge. With knowledge, the lovers of house music, and other industries affected by financial firms, can bring honesty, passion and rigor to the debate. Knowledge is power, debate is healthy, and love for music is the driver.

Big Money & EDM - Kalm Kaoz Stirs Debate In SceneYou describe how big private equity funds could have a drastic effect on the fees talent is able to ask for their performances in clubs and festivals. Is there a ‘DJ bubble’ and is the top talent overpaid in the current climate?

Is there a true “price” for art? Jerry Garcia once said “I’ve always thought the Grateful Dead should be sponsored by the government or something. It should be a public service, you know, and they should set us up at places that need to get high. That’s the kind of thing we should be doing. We shouldn’t be doing business.”

I think if you read the piece, I’ve laid out a host of questions and data points that, perhaps, suggest the market is topping. I hope I’m wrong, but markets always top and often recover to attain higher highs. It’s the nature of things, from the internet to disco. My opinion is based simply upon my experience and instincts and I’m only one voice.

I like to look at hard facts. The music industry, and the entertainment industry as a whole, has a long history, though much of it is prior to the incredible power of technology and the internet, so many bets are off and predicting the future based upon historic events is challenging. This said, the growth of all industries, as with the net itself, have peaks and valleys, by definition. Mankind does as well (for an interesting reference point, see the Elliott Wave Theory).

As I said in the article, however, “the most beautiful thing of all is that we can finally dream of finding the next Mozart; Mozart 2.0 Cometh. His mom is making him dinner right now somewhere on the globe. Will the Mozart(s) of the world be paid and make money? Fist in the air, I say yes. Of course, talent, beauty and the imaginative mind of the child will perpetually stand alone at times and refuse the powers that be. They will refuse to sell through corporate channels, refuse to play at their festivals. The fans of these genius mavericks, no matter how many artists the “big guys” manufacture in their plants, will still pay to hear The Magic Flute.”

To what extent do you feel there could be a balance between independent promoters and the new large EDM companies like SFX Entertainment. Is there room for both, or will most of the independent promoters be pushed out of the market over time?

I believe many answers in life come from history and we often have short memories. I believe the answer, or at least a piece of the puzzle, resides there. If one looks at the history and outcomes of “roll-ups” (industry consolidation plays) in the entertainment industry, like those of Clear Channel and Live Nation, the answer becomes a bit more clear. I believe history suggests it’s likely going to be a challenging period for independents and promoters.

What would be the most important thing for dance music fans to remember after reading your piece?

As I said at the end of the piece, “It is up to us how this goes in the end. We are the customers. We are the fans. It is our attention they seek, at great costs, and it is our belief in the music that resonates through time.

Fist in the air, long live house music. Fist in the air, I love house music.”

Kalm Kaoz, the combination of both Filby and you (SlingR), is your producer/DJ team. Where did the name Kalm Kaoz come from and what’s your musical vision?

We describe ourselves as a Komplextro-driven rock ‘n roll band. We feel Electro as a genre is effectively rock ‘n roll if you listen closely. The note and chord progressions, etc., and general structure of genre inspires that feeling… rock ‘n roll. We want to rock the F out! To Filby and me, we feel we are a rock ‘n roll band. The “instruments” we use, or form in which we hurl power chord progressions and sound is infinite. I play the guitar and have been in rock bands and use this for much of our midi and song creation, along with the piano. It seems to us that rock ‘n roll isn’t so much defined by the instrument, but by the geniuses that came before us in the 60’s and 70’s and their attitude; rocking out and singing of love, heartache, and providing a voice of alternative views.

Kalm Kaoz strives to represent this attitude, vision and music. We feel our name is illustrative of the beauty and chaos of the time and, ironically, it suites Filby and me personally. He’s calm, I adore chaos, beautiful chaos. Within chaos comes new ideas, new paradigms, and a chance to break molds and the notion that “you have to do things this way or that.” Rock ‘n roll isn’t about living in a box. It’s about spreading love, rocking out, blowing up festivals, and celebrating life.

The universe brought Filby into my life – the dude is just epic and the band was formed – two guys. We thought about our message and logo and shit and, to me, my nephew Jack… no person on this earth makes me laugh more than Jack and his twin brother Ted. They “make” trouble and I love to make it with them. Boyish mischief is key to Filby and me. Those two turds are the basis for our “guys;” we call them the Mayhem Twins. The idea keeps us grounded in joy and cheekiness and we’ve got lots of ideas about how the Twins can spread joy and a bit of mischief…

You often cite The Doors and Grateful Dead, among other 60’s and 70’s rock bands. In what way do they influence Kalm Kaoz’s musical vision?

The 60’s and 70’s were challenging times for the country and the music was bold, brilliant and profoundly powerful. The famous picture of that guy putting a flower into a U.S. military guy’s gun – that was love, powerful love, putting a cork in the guns of our government. It speaks a million words.

The musical artists of the time were seekers, asking questions, and trying to find a path – a way to live while the world was in chaos.

House music is about the same ideas in many ways and is just as powerful. Just Instagram house music and the images that come up evoke peace, love and joy, and are clearly stating “we’re all here trying to celebrate our lives.” It’s not about “partying,” but rather celebrating. We need to get that message out so the powers that be understand us all better. History repeats itself time and again. We need people that don’t understand the music and our festivals to get it. It’s important to house music’s future, to Kalm Kaoz, and to the fans of dance music.

Jim Morrison is my icon, my muse. Jim was a poet, first and foremost, and a seeker. He was a true Renaissance man, genius, and maverick. There is no box to put him in; he stands alone. Jerry Garcia said, “Being high, each note is like a whole universe,” “to get really high is to
Jim’s irreverence toward the “system,” his poetry and strength of his pen, combined with the Dead’s belief in the importance of music, celebration, compassion, and constantly creating mischief, is Kalm Kaoz’s spirit.

The music of the time was simply dope. The Stones, Zeppelin, Dead, and The Doors, to name just a few, created magic – musical magic. I mean, Fleetwood Mac’s Rumors is, like, perfect. It’s all a treasure trove of magical music with potent messages. We hope to be a channel for that energy and music to find a new audience.

Big Money & EDM - Kalm Kaoz Stirs Debate In SceneWhat’s next for your band and on the music front?

The rock ‘n roll bands that created those epic albums were touched by the universe. The universe helped them create such powerful music to get people’s attention, help them deal with the challenging moments and energy of the 60’s and 70s; the power, creativity and complexity of their music just makes your jaw drop. Like, how the hell did you guys create such brilliance, at will, time and again? Filby and I want to know!

We’re hoping to work with any of those guys, perhaps soon, and we’d like to re-create the albums of these masters in the electro/trance genres along side them, bringing the essence of their music back to an entirely new generation. The music is so potent, filled with power, passion and love. We hope to be a conduit for the Bob Weir’s, Jimmy Page’s, Paul McCartney’s and Keith Richard’s of the world to bring that banging…loving…epic rock ‘n roll to big outdoor festivals around the world. Their music is so important; it should be heard again and again, generation after generation. We’d like to simply be a conduit for that to happen.

Are there any specific projects in the works?

First, we’ve formed a charity called Hexagon House. Kalm Kaoz and Massive Enterprises, our parent company, were formed in large part, through beautiful music, to save twelve souls per year that would otherwise be lost. We are going to find kids that are gonna be tossed away by some system, but are inherently worthy of a good life and love. We’re gonna create a school for them, graduating twelve per year, that are taught – they must go back and get the rest of their brothers and sisters. In five years, we hope there’s a lasting, compounding impact. As Beethoven believed, unity through music.

We’ve got a host of projects in the works, much of which we can’t discuss just yet. Life is grand and we’re having great fun; we’re made to love and laugh. That’s our true natures, but the world is a tough game at times. If we can help make it a little softer, through raging our faces off and celebrating, while helping some kids, voila. Lots of laughs, spreading love and compassion and mischief through music.

READ THE ORIGINAL OPINION PIECE HERE:
http://www.massive-enterprises.com/endofdancemusic.html

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Hammarica.com Launches Its New DJ Agency 657 Deejays

Hammarica

Hammarica.com, known for its widely popular Dance Music Blog and PR Agency proudly takes the next step in its existence as it launches its Seattle based DJ agency www.657deejays.com. The first artists to join 657 DEEJAYS include Antonio Giacca, JOOP, Bassrock, Artento Divini, Angry Muffin, Area 303, Divini & Warning, Hibernate and The DJ Sessions. The main focus for the agency will be the North American market. Yet, select artists will be available for bookings world wide.

Wilf Libgott, CEO of Hammarica.com says: “657 Deejays actively selects its top notch talent, whether that means the superstars, the legends or the young blood. All are equally important to keep the dance scene thriving. As I’m originally from Holland, I saw the rise of big festivals first hand. In the last few years these massive productions have gone world wide such as the Sensation events in over 20 countries. The US EDM scene is still fairly young, but quickly expanding as big corporations acquire numerous long known dance music brands and promoters. We definitely want more DJ’s from Europe play shows in North America and connect the people here with their top-level sound. 657 Deejays strives to bring a varied roster across the whole EDM spectrum. There are so many sub genres of EDM and each style has their own dedicated fan base. At the same time, all these different sounds are rapidly merging with each other as well. It becomes less important to label the music and more important to give the audience an experience beyond a certain style. Our mission is to provide promoters with the best and most cutting edge talent available and making the booking experience a breeze for every party involved.”

A quick look through the roster unveils some well known names lined up together with fresh talent.

ANTONIO GIACCA is one of the hottest names in the dance scene of today. He releases Big Room tracks at an astonishing pace, cracking the Beatport charts and receiving rave reviews all around the world. All the magic happens at Antonio’s High Gravity Recording Studios right on the Hollywood strip which he owns and operates with EDX. His productions can be found on labels such as ToolroomPinkstarSpinnin’ RecordsSirup Music and his own label Optimizer Records.

Dutchman JOOP has been on the forefront of the global dance scene for over a decade. Initially discovered by ID&T, the world’s largest promoter, he headlined events ranging from MysterylandSensation and Trance Energy. He was responsible for 2007’s Trance Energy anthem THE FUTUREwhich gained up to 1.000.000 combined YouTube views. In a few months from now JOOP will release the highly anticipated 2013 remake of The Future.

BASSROCK is not only part of the DJ Agency, but is also signed to Hammarica Management. This 21 year old Electro House prodigy is a promise for the future with a stage presence like none other. In the midst of mashing up mind blowing Electro and Dirty Dutch behind the decks, he shows off his wildest moves to the crowd, hyping up the fans as he elevates the music to the next level. Showmanship might be his middle name, but as a producer, he brings even more beef to the table.

Other artists include ANGRY MUFFIN, a Canadian artist who pushes the boundaries of today’s electronic music and performance. He received praise from the international press for his self-titled debut album resulting in interviews and features ranging from Tilllate Magazine to Pumped Audio, Party Time Magazine, and EDM Nightlife. Then there is Big Room duo DIVINI & WARNING who are mainstays on top labels like Armada Music, Spinnin Records and High Contrast Recordings. As a solo artist ARTENTO DIVINI has releases out on In Charge, Ava Recordings, Coldharbour, Doorn Records and Reset while rocking events such as Trance Energy, DefQon1, Dance Valley and In Qontrol. AREA 303 is a techno and acid house live performance duo from Seattle. They stay true to the oldschool sound utilizing an array of analog synths, drum machines, stomp boxes and the latest sampling groove machines to bring a raw and intriguing sound. Since they have control over each single note played, they have the ability to directly interact with their crowd and tweak to perfection.

A special part of the roster is definitely THE DJ SESSIONS. The DJ Sessions has been an EDM Live streaming video show for years featuring both new talent and A-list celebrity DJ’s. The DJ Sessions is available for bookings at clubs or larger scale dance events to document a night on video and stream it live as it happens. This way, promoters can strengthen their fan base, give new potential patrons a look inside their events and make everyone a part of the experience.


Before launching the DJ Agency, Hammarica.com started in June of 2012 with its dance music PR Agency and EDM magazine. The PR Agency has proven very successful representing artists as varied from Marco Bailey, to Darin Epsilon, Andrew Bennett and Kalm Kaoz.

The magazine is stockpiled with the latest dance music news, party reports, new releases, columns, tutorials, the famed Dubstep Name Generator which quickly became a very popular tool and www.DJ-Meme.com where people can caption pictures of their favorite DJ’s.. On top of that it features daily interviews with the most interesting names all across the EDM spectrum. Some of these featured artists include: Dirtyloud, Dave Clarke, Bad Boy Bill, Armin Van BuurenJuan Atkins, Ferry Corsten, Manuel De La Mare, Dirtyphonics, Renaat Vandepapeliere, Excision, Todd Terry, Cazzette and many more. Through the interviews, we get to know the persons behind the artists. It gives them the much needed face to otherwise often faceless music. What drives their passion? What kind of experiences do they have?

657 Deejays will add more names to its roster in the coming months.

CONNECT:

www.657deejays.com
www.hammarica.com
www.facebook.com/hammarica
www.dj-meme.com

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