Insomniac and Exchange LA Announce the Launch of
‘Extended Hours’ (10 p.m. – 6 a.m.) on Saturdays
Taking place in Downtown’s historic core Saturday, April 6, 2013,
featuring a four hour set by Victor Calderone
Los Angeles, Calif. – April 1, 2013 – Insomniac, the world’s premier dance music event producer, and Exchange LA, voted DJ Mag’s #60 club in the world, are proud to announce the launch of ‘Extended Hours’ at ‘Inception Saturdays.’ This event will mark the beginning of Exchange LA’s new extended hours of operation on Saturday nights.
‘Inception Saturdays’ hosts Dance Music artists from a multitude of genres (House, Electro House, Progressive House, Trance, Deep, Techno) and incorporates Insomniac’s unique brand of enhanced production, design and a Funktion-One sound system. The ‘Extended Hours’ portion of Inception Saturdays (3 a.m. – 6 a.m.) will feature the best in Techno, Tech House & Deep House from top local and international dance music artists.
“People just don’t want to leave the venue at 3 a.m. when the lights turn on and the music stops, many of them want to dance until the sun comes up,” says Dominic Saldana, marketing director of Exchange LA. “We are excited to pilot our new hours of operation in conjunction with Insomniac’s Saturday night event series Inception. People can count on the music to be top notch from beginning to end.”
The launch of Exchange LA’s new ‘Extended Hours’ will feature a four-hour headlining set from world-renowned DJ/producer Victor Calderone, with opening and closing sets by Tara Brooks and Steve Prior.
Insomniac produces innovative music festivals and events featuring immersive multisensory environments enhanced by state-of-the-art lighting and sound design, large-scale art installations, interactive circus and theatrical performances, boundary-pushing special effects and pyrotechnics, and fan participation. The quality of our fans’ experience is the company’s top priority. Insomniac’s premier annual event, Electric Daisy Carnival, is one of the largest, most spectacular music festivals in the world. Insomniac has produced more than 250 music events and for more than 3 million attendees in California, Nevada, Colorado, Washington, Texas, Florida, New York, and Puerto Rico. Founded by Pasquale Rotella, Insomniac has been based in Los Angeles since it started in 1993.
“You only have to see Exchange LA to ‘take stock’ of what it used to be. Once the official dwellings of the LA Stock Exchange’s downtown activity — which closed its operations in 1986 as fiscal business fled to other parts of the city — the building’s four floors were unveiled as Los Angeles’ most ambitious club concept in 2010. Designed by Samuel Lunden and built in 1929, this opulent eleven-story Art Deco building is no longer run by fat cat investors, but the article of affection for the world’s most successful DJs (Armin van Buuren, Carl Cox, AN21, Max Vangelli).” – DJ Mag