AFTER 2 WEEKENDS, 330,000 ATTENDEES ANDOVER 10 MILLION UNIQUE LIVE STREAM VIEWERS, ULTRA MUSIC FESTIVAL OFFICIALLY CELEBRATES ITS BIGGEST, MOST SUCCESSFUL YEAR YET!
“Looking back over the three days of dance music theatrics, it’s fair to say Ultra does nothing by halves…This year’s festival brought in crowds of over 150,000 ragers on both weekends, and there was no shortage of definitive moments…after Sunday’s Swedish send-off, the question is, how to top it in 2014?” – InTheMix
ULTRA MUSIC FESTIVAL officially concluded this past weekend as its most successful, elaborate and record-breaking year yet! After more than 330,000 electronic and live music enthusiasts descended upon downtown Miami’s transformed Bayfront Park to attend the colossal annual event – which took place over two weekends for the first time in its 15 year history – ULTRA MUSIC FESTIVAL looks back fondly at some of the highlights, records and memorable moments that made this year so very special.
For the first time ever, all SIX DAYS of the world’s premiere electronic event were streamed live over the internet via Ultra’s official YouTube channel UMF TV, in a broadcast which saw over 200 of the world’s leading DJs and electronic musicians watched by an audience of over 10 MILLION unique viewers from all corners of the globe – officially making it the most viewed festival event in North America to date!
Arguably the most notable climax of the festival was the last ever show from world-dominating Scandinavian trio, Swedish House Mafia. This scintillating final performance, full to the brim with mind-frazzling lights and pyrotechnics, state-of-the-art dynamic visuals, a back catalogue of their greatest hits new and old – and a hefty pinch of nostalgia thrown in for good measure of course – was in turn watched online by over 200,000 concurrent fans worldwide. This figure has now been officially declared by YouTube as the highest concurrent number of views for any US non-sponsored music stream!
Another incredible new addition, which must not go without special mention, was the sheer enormity of this year’s LIVE STAGE and its talent. Set within the formidable amphitheater, and with live performances from the likes of Dog Blood, Azealia Banks, Snoop Dogg, Disclosure, Krewella, The Weeknd, Pretty Lights, Faithless, Booka Shade, Hot Chip, Crystal Castles, and many more, this newly concieved stage area heavily contributed to what was, by far, the most diverse and star-studded billing of talent in the festival’s 15 year history.
Although the lengthy plethora of highlights is far too immense to mention in full, other memorable moments included deadmau5’s return to Ultra with his stunning ‘Cube’ live show; Avicii’s second weekend performance on the eye-watering main-stage, in which he debuted brand new material from his upcoming album (with a slew of live appearances from legends such as Aloe Blacc, Mac Davis, Audra Mae and Dan Tyminski, and three members from the iconic Incubus – Mike Einziger, Jose Pasillas and Ben Kenney); and the surprise appearance of Grammy-winning guitarist Slash, who joined Dirty Dutch front-runner Chuckie during his main stage set for a live performance of their collaboration “Rocktronica.”
Following what has been by far the most extraordinary festival in the event’s mammoth 15 year history, ULTRA MUSIC FESTIVAL has also announced that they will return next year from March 28th-30th, 2014.
Looking forward, the next installment from Ultra Worldwide comes in the form of ULTRA IBIZA in May 2013. The exact details have yet to be announced, but you can stay tuned to the official Facebook page for up-to-minute information on dates, lineups and ticketing!
About ULTRA MUSIC FESTIVAL
As the world’s most famous outdoor electronic music festival, ULTRA has won “Best Music Event” by the International Dance Music Awards (IDMA) six consecutive years, from 2005 to 2011, “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009. Originally created as a pure electronic music festival in 1999, ULTRA has grown through the years to present not only the genre’s hottest, biggest and best headline artists (The Prodigy, Swedish House Mafia, The Chemical Brothers, Tiësto, David Guetta, deadmau5, Underworld, Kraftwerk, Armin van Buuren, Moby, Fatboy Slim, Justice, Carl Cox and Avicii to name a few), but also crossover headline bands that incorporate EDM elements in their music and have a history or new beginning in the EDM community and culture (The Cure, The Killers, New Order, Duran Duran, The Black Eyed Peas, Erasure, M83, Santigold, The Ting Tings, Cut Copy, Empire of the Sun and Bloc Party). In 2012, global pop icon Madonna appeared as a special surprise guest—the festival’s gift to their fans—to introduce the main stage final headlining artist AVICII, joining him behind the decks to premiere his UMF remix of her new single “Girl Gone Wild.” The year also was the subject of CAN U FEEL IT, a major documentary feature about the festival, which was shown in over 500 theatres nation-wide. Together with its signature, cutting-edge productions, ULTRA is unrivalled by consistently presenting the world’s greatest, most diverse EDM line-ups year after year. In 2013, as it celebrated its 15 year anniversary, ULTRA became the first major EDM festival in the world to expand to two weekends: March 15, 16 and 17 and March 22, 23 and 24. Both weekends sold out with a combined total of over 330,000 people in attendance from 95 countries, breaking the festival’s previous record. A global brand, ULTRA MUSIC FESTIVAL takes place in Miami, Brazil, Argentina, Chile, Ibiza and Korea, expanding into Europe with ULTRA EUROPE July 2013 in Croatia.